Light Your Way Home
Microsoft / Mojang
November 2016
The Brief
To kickstart the launch of a major new Minecraft marketing campaign, 'Light Your Way Home'.
The Build
We recreated several landmarks throughout Los Angeles, and used them as the setting for 5 unique, individual minigames. We also helped coordinate the livestreaming of a playthrough of the map by 4 well-known Minecraft influencers, which was timed to match the real-world unveiling of the campaign, based in Los Angeles.
The Result
A unique launch to a multi-award winning marketing campaign - engaging Minecraft players from all over the world.
