The Brief

To create a Minecraft experience which teaches Australian kids about the very real threat of bushfires, and how to prepare, act and recover from them.

The Build

Set in a custom-built landscape inspired by Australian coastal towns, “Climate Warriors” uses NRMA Insurance real-world data and climate change research, which predicts that extreme weather events are likely to become more frequent and damaging in the future as the average global mean temperature is expected to rise by another 1°C as soon as 2035. As players explore our world, they learn about crucial bushfire preparation, how to act during the event, and what steps they can take to help their community and environment recover.

The Result

The free version of the world, available on the Minecraft Marketplace, has been downloaded over 6.8 million times, whilst the Education Edition version of the game has been widely played in schools across Australia. Climate Warriors has one 9 major marketing awards, including a silver Clio award and Webby award.